Relevance, Relevance, Lego
Google spells it out clearly – in basic simple language ;
“We recommend that you create a separate ad group for each theme such as for each product you offer (like wedding catering and party catering), selling points (like free consultation and gourmet menus), or ways to describe your business (like caterer and on-site food service). The ads and keywords in each ad group should directly relate to that group’s theme.
Relevance – not that dynamic keyword insertion bullshit making you look illiterate n shit….
“”To use this feature in your ads, you insert a special piece of code into your ad text. Then, when a customer uses one of your keywords in their search, AdWords automatically replaces the code with the keyword that triggered your ad.”
which means that when the web user misspells, it makes you misspell too…
Relevance is granularity – why advertise red sneakers, when the 25 character headline can give u more?
Its the ones who work the hardest,
Grind the grindiest,
Who win the mostiest!
