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Why Negative is Positive
Negative keywords save you $ Negative keywords give you better position Negative keywords are l33t Think out the box – the one filled with broads.
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The Broad +BMM atomic Ad Group
Here’s one of my fave builds that reduces negative keyword addition, as well as creating the most effective Ad Copy I call it the Broad +BMM Bomb. Its like having a 1 megaton nuke arsenal, each round...
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Advanced Ad Copy Methodology Archetype – The Tower
There are many ways one can create Ad Copy. Today I will show you how to create one of my favourites, which I have nicknamed “The Tower” Please note that this post is meant for people who have...
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Just for the record…
To everyone trying to get more information on the terms: “Brand Hijack” “AdWords Methodology” “Core-Keyword Methodology” “l33t AdWords Account” Brand hijacking took place before I started in the...
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Ad Copy Archetype –“The Entertainer”
Sadly – no emails or comments. No attempt to try. Therefore no archetype will be posted.
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The Landing Page Debate
Ahhh… The landing page debate. Please note this page applies to item-specific queries, where a unique identifier is used, for example; Query – ” Car + model number + year” When I started in the...
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AdWords – You’re doing it right!
Relevance, Relevance, Lego Google spells it out clearly – in basic simple language ; “We recommend that you create a separate ad group for each theme such as for each product you offer (like...
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Why AdWords needs more people like Gordon Ramsay
Gordon Ramsay is one of my personal heroes Like me, he learnt on the job, under some of the best people in his industry, not from a fancy cooking school. He holds 14 Michelin Stars, the highest...
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Appending Ad Group Tags – Further AdWords Core Methodology
In previous posts I explained my AdWords core-keyword methodology. Today I am going to give away another morsel, against my better judgement For this example, we are going to make 3 assumptions;...
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Ad Copy and the SiteLinks Revolution
Hello fellow Search Ninja’s I’m in a really good mood today, for reasons too long and too irrelevant to blog about (Content is king!) So in this spirit of utter joy, I will share a methodology I...
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