Hello fellow Search Ninja’s
I’m in a really good mood today, for reasons too long and too irrelevant to blog about (Content is king!)
So in this spirit of utter joy, I will share a methodology I have been musing about over the weekend.
Using Enhanced Sitelinks as a call to action, completely leaving the call-to-action out of the main ad text.
The new AdWords Enhanced Sitelinks functionality ensures that the first AdWords Sitelink can be a call-to-action.
Oh – I already hear the naysayers – “But we’re already doing it!”
Let us see – surely someone in the SA Digital Market must be bidding on “buy cars”
Nope.
Up till now, the main train of thought was to push call-to-action into the main ad text.
Now, we can save this valuable space by pushing it into an AdWords Sitelink.
AdWords is Awesome!
