Appending Ad Group Tags – Further AdWords Core Methodology

In previous posts I explained my AdWords core-keyword methodology.

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Today I am going to give away another morsel, against my better judgement Image may be NSFW.
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For this example, we are going to make 3 assumptions;

1. You are tasked to set up an AdWords Account for a large online retailer
2. You are building based on website layout
3. Multiple departments exist, with multiple product types in each.

Here’s the tip:

Append product type to ad group name, for example;

“radio_sony radio”,

“radio_buy sony radio”

It may not make sense at first, but it will later.

Till then

Seize the day

Terence

Image may be NSFW.
Clik here to view.

Image may be NSFW.
Clik here to view.